![]() ![]() ![]() The rhetorical situation identifies the relationship among the elements of any communication-audience, author (rhetor), purpose, medium, context, and content. “Something that allows you to formulate ethical reading strategies but also to invent your own responses to the world" (“What is Rhetoric").įollowing are some basic terms and concepts (far from inclusive) that you should consider and use in a rhetorical analysis.“About using language purposefully, in order to get something done in the world" (“What is Rhetoric").Evaluation: Is the text effective? Is the text ethical? What might you change about this text to make it more persuasive?.Analysis: Why does the author incorporate these rhetorical appeals? (For example, why does the author incorporate calm music? What is the point of the pathos?) How would the reception of this text change if it were written today, as opposed to twenty years ago? What is left out of this text and why? Should there be more logos in the ad? Why?.calm music in the background of a commercial establishes pathos) When was it written? Description: What does this text look like? Where did you find the text? Who sponsored it? What are the rhetorical appeals? (i.e.A strong rhetorical analysis will not only describe and analyze the text, but will also evaluate it that evaluation represents your argument. A rhetorical analysis considers all elements of the rhetorical situation-the audience, purpose, medium, and context-within which a communication was generated and delivered in order to make an argument about that communication.
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